How do instagram giveaways work?
There are different approaches that companies take when it comes to running an Instagram giveaway. Their strategy for a successful Instagram giveaway is based on the type of target audience that they have. Depending on the audience’s preferences and desires, brands choose one of the following Giveaways-
-’Like’ to Win Contests
This type of contest is the simplest Instagram giveaway to participate in since you just need to follow an account and like their post.
-Tag a Friend
In this type of giveaway, you’ll be asked to leave a comment and tag a friend in a post for a chance to win.
-Post a Picture or Selfie
Some companies ask their followers to post a picture along with a contest-specific hashtag to win.
-Share This Post
Brands also ask people to share and tag their post with your #ContestHashtag in the giveaway.
Here are a few more examples of Instagram giveaways
Follow & tag two friends giveaway
In this type of giveaway, people will be asked to follow the company's page and tag two friends in the post comments to enter and win.
Comment your favorite product & tag a friend giveaway
To enter this type of giveaway, followers need to comment on the post with their favorite product of the brand and tag a friend.
Like, follow, tag giveaway + bonus entry!
This is a collaborative giveaway where fans are asked to follow two or more accounts of a brand, like posts, and tag friends. To score more points, fans may even have the option of sharing the contest post on their story or feed.
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