Many people assume winners for giveaways are chosen at random. But, in fact, companies hosting giveaways use various methods to choose winners. Given that knowing how the winner is chosen can help you tweak your entry strategy to tip the scales in your favor, we’ve listed out some of the most common ways in which giveaway winners are chosen.
1. Choosing a random winner: Many companies pick the winning entrant using a random winner generator. There are a number of websites that offer winner-picker tools, and companies use such tools and software to choose a winner at random.
2. Picking an entry with the most number of votes: Another way that companies hosting giveaways pick winners is by selecting the entry that has the most number of votes. This is usually how contest winners are picked. Companies will usually conduct a poll to know which of the entries they’ve received is the favorite among their followers or subscribers.
3. Filtering entries by choosing the correct answer: Some companies pick the winner by asking the giveaway entrants to answer a question or a series of questions. Only people who answer these questions right will stand a chance of winning the prize. In this case, the company hosting the giveaway automatically eliminates entries with wrong answers, leaving them fewer entries to pick from.
4. Having a panel of judges decide: Keep in mind that not every contest is straightforward. Some giveaways will require entrants to give a performance, submit a piece of art, write something creative, etc. In such cases, the company may have a panel of experts pick the winning entry.
5. Picking multiple winners: While some giveaways only have a single winner, many others have multiple winners. If the company has more than one prize to award, they will pick more than one winner. Companies can use any of the methods mentioned above to pick multiple winners.
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