Which gift card type is best?
The best type of gift card can be used for any occasion and should be from a store that the recipient will enjoy. A gift card for the recipient’s favorite store or a multi-store gift card that can be used in multiple stores or restaurants is the best kind of gift card.
Different types of gift cards
Single store gift cards
These gift cards have been around the longest and they’re redeemable at any location within a single brand. Some popular single-store gift cards include Target(R) gift cards, The Home Depot(R) gift cards, Amazon gift cards, Wayfair(R) gift cards, Chipotle gift cards, Panera gift cards, and Sephora® gift cards.
When to give a single store gift card You should give a single store gift card when you know exactly where the recipient wants to shop, be entertained, or dine.
Family of stores gift cards
This type of gift card can be used when shopping at a store that’s part of a larger brand or family of stores. For example - The Gap Options gift card can be used at Gap, GapKids, babyGap, GapMaternity, Old Navy(R), Athleta(R), and Banana Republic®
When to give a family of stores gift card You should give a family of stores gift card if you’re not sure where the recipient likes to shop or dine at.
Multi-store gift cards
These cards can be used at any of the stores or restaurants listed on the gift card.
When to give a multi-store gift card If you want the recipient to choose their own experience, you should give them this type of card
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The content of this article is for informational purposes only and should not be relied upon since it is subject to change.
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